This fair-market range is anchored by recent secondary sales and stable historical medians for the 278274 Datejust Blue 31mm.
Fair Market Range
$9,750—$12,500
Midpoint: $10,500
AI Confidence95%
Reference number confirmed and unambiguous
6+ reliable historical data points
Volatility stable at 0.58, supporting consistent values
No confounding rare attributes
Resale Value: Strong
Contemporary Datejusts, especially in desirable 31mm configurations and blue dial, exhibit strong secondary market retention due to Rolex brand strength and steady demand.
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